Zaaj is founded by Bas Zeper. With over 25 years of experience
in the high-tech industry (Philips) in the area of research, product
development, new business development and venture management,
Zaaj is well equipped to judge new ideas on business potential,
to spot links and to make the connections. Zaaj has its roots in the
high-tech industry (Philips, Brainport) and knows how to bridge from
technology to the market.

Zaaj is specialised in business creation: all activities that lead to the successful implementation of a new (technological) product. Preferably, Zaaj defines a strategy in the early phase when there are a lot of unknowns. Then, Zaaj sets the right business model, builds the business case and searches for partners and financiers.